Lori Williams has over twenty years of experience in
finance, strategic planning, marketing and operations. She
has functioned as a business owner, corporate officer and a
consultant in a variety of industries.
Lori understands the challenges companies face when trying
to grow and expand their business. Globalization,
technological advances, and intense competition have created
challenges and opportunities. Lori’s uses her business
experience and multi-discipline approach to assist companies
to grow their business and increase market share.
Lori is the owner of a LW and Associates, a business
consulting firm specializing in strategy and finance. As the
Chief Strategist, Lori provides businesses with growth
strategies designed to increase revenues, profitability and
build long-term sustainable growth.
In
2007 Lori founded Business Simply Put, a division and
registered trade mark of
LW and Associates, to provide smaller companies with
affordable high-level information and advice. Business
Simply Put offers professionals access to business
intelligence on key topics specific to small and
medium-sized companies. This includes a wide variety of
forums, including classes, seminars, webinar, teleseminars,
and products such as E-Books and E-Resources. Lori
recognized the need for sound, simplified business wisdom
and by combining experience, expertise and technology; she
designed products and services affordable to smaller
companies.
Lori’s career path has been expansive providing her with a
wealth of divergent experiences. While residing in Dallas,
Texas she owned The Right Source, an advertising and
marketing agency that produced collateral and provided
marketing consultation. After relocating to California, Lori
spent several years at Canon Incorporated, where she was
able to experience both consumer and business marketing.
Moreover, she was able to experience the inner workings of a
corporate organizational structure and learn “best
practices” applicable to any sized company. She functioned
as a turnaround CEO repositioning a medical product
distribution company and worked for a regional bank where
she held the position of VP Commercial Banking Officer,
representing a variety of financial products.
Lori holds an MBA from Pepperdine University, BS Business
and Management, an AA
in Medical Science and a Practitioner’s license in
NeuroLinguistic Programming. She is an adjunct professor at
the Lloyd Grief Center for Entrepreneurial Studies at USC,
teaching the Business Plan Class and Feasibility Studies.
She has been a requested speaker at business organizations
and has addressed esteemed audiences such as the IBM Big
Blue Alumni, City Club, World Savings Bank, Citibank, and
members of the Small Business Development
Center located in California and Texas.
Lori is a published author. Her EBooks are distributed
through Amazon, Barnes and Noble and Linkedin. She
self-promotes her classes, seminars and workshops, in which
she is solely responsible for content and delivery.
She has an abundance of energy and believes anything is
possible if you work hard and are committed to your dream.
Lori Williams can be contacted at: Lori@BusinessSimplyPut.com
or by calling 310-473-9064 ext 3
